
Zenseng Debuts at Boston Chinatown Mid-Autumn Lantern Festival – Reputation Continues, New Half-Pound Product Launches
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On September 13, 2025, Zenseng participated in the Boston Chinatown Mid-Autumn Lantern Festival with authentic Wisconsin American ginseng. Following its debut at the Asian American Festival, Zenseng once again reached out to the community, earning the attention and trust of even more customers with its high-quality products and sincere service.
Ginseng tea is back in the spotlight
This event was even more thoroughly prepared, with improvements made to everything from water volume to heat preservation equipment, ensuring that customers enjoyed a truly delicious ginseng tea from the opening to the end. The rich ginseng flavor was so refreshing and invigorating that many customers enjoyed two or three cups, repeatedly praising the delicious taste. Over 350 cups of ginseng tea were served that day, consuming approximately 4.5 gallons (17 liters) of water, demonstrating the continued popularity of ginseng tea.
Half pound new product launch
At the Lantern Festival, Zenseng officially launched a half-pound bottle of three-year-old ginseng. This size is perfect for first-timers and also makes a great gift. The immediate response was enthusiastic, leading to significantly higher sales than during the Asian American Festival.
The influx of non-Asian customers
Encouragingly, the proportion of non-Asian customers has increased significantly. The first order of the day was placed by a white tourist from California, who specifically purchased American ginseng as a souvenir for a long trip. Customer needs vary: some are recovering from surgery, others are looking to improve breathing, some are concerned with diabetes management, and still others are looking for a healthier coffee alternative. While American ginseng is not a medicine, regular consumption can help relieve fatigue and improve physical and mental performance. This demonstrates that American ginseng is gradually breaking through traditional consumer groups and gaining wider recognition.
Channel Expansion
Zenseng products are now available in major supermarkets in Boston's Chinatown. Customers can inquire with their business cards. The products are also available online at Zensengginseng.com , providing a convenient online channel for consumers.
Continuation of brand trust
Many friends I met at the Asian American Festival returned to the Zenseng booth, expressing their surprise at seeing Zenseng again so soon. In the fiercely competitive Chinatown market, low-priced but questionable foreign products have long been prevalent. Zenseng bravely faced this challenge, adhering to integrity and quality, earning trust with superior quality and reasonable pricing, upholding the original source and setting the standard for authentic Wisconsin American ginseng.
Upcoming Events
The Massachusetts Asian Restaurant Association (MARA) will hold its annual event on Sunday, September 21, 2025, at the renowned Kowloon Restaurant in Saugus, Massachusetts. Zenseng will be there and we look forward to meeting our customers!